DSN Consultants is a dynamic business management consulting firm, offering leading-edge solutions to clients based across the world.
Transforming Business Together
We offer a comprehensive range of services for penetrating the Indian market to seize opportunities.
Mr. Daljinder Singh Nagpal is the founder and CEO of "DSN Consultancy & Business Associates".
He is a seasoned professional with over 2 decades of vast experience with sound cross-industrial understanding in the areas of Channel Management, Business Development, Product Development & Launching, Brand Leadership,Team Management & Retail Management, while working with leading MNC's in Consumer Durable, Fmcg, Faishion & Household Industries in India & overseas, at senior management level.
He has the honour to Launch many high profile products, which now are Global Brands.Read more
Marketing and sales are both activities aimed at increasing revenue. They are so closely intertwined that people often don't realize the difference between the two. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Nevertheless, marketing is different from sales and as the organization grows, the roles and responsibilities become more specialized.
Marketing activities include consumer research (to identify the needs of the customers), product development (designing innovative products to meet existing or latent needs), advertising the products to raise awareness and build the brand. The typical goal of marketing is to generate interest in the product and create leads or prospects.
On the other hand, sales activities are focused on converting prospects to actual paying customers . Sales involves directly interacting with the prospects to persuade them to purchase the product.
Marketing thus tends to focus on the general population or, in any case, a large set of people whereas sales tends to focus on individuals or a small group of prospects .